Spotlight Insights

Articles

Articles, books, case studies, and research from the Kotler Marketing Institute on what is shaping marketing today.

Understanding the Three Augmented Human Brain Networks in Marketing 7.0

Marketing 7.0 introduces consumers as "augmented humans". Iwan Setiawan explains the three brain networks being reshaped by AI: the attention brain, the social brain, and the reward brain, and what each means for marketers.

Articles

Marketing 7.0 Named Among Amazon's Top 5 Marketing Books

Marketing 7.0: A Guide for Thinking Marketers in the Age of AI has been named among Amazon's top five marketing books, reinforcing its position as a relevant reference for marketers navigating the age of artificial intelligence.