Marketing 7.0 Named Among Amazon's Top 5 Marketing Books

Marketing 7.0: A Guide for Thinking Marketers in the Age of AI has been named among Amazon’s top five marketing books, reinforcing its position as a relevant reference for marketers navigating the age of artificial intelligence (AI).

The list highlights a selection of books considered particularly relevant for marketing professionals as they respond to an increasingly technology-driven business landscape.

The inclusion of Marketing 7.0 reflects the growing interest in new approaches to understanding consumers in the AI era. Rather than focusing solely on data and technology, the book introduces a broader perspective that emphasizes the importance of understanding how people think, make decisions, and interact with brands—an approach closely associated with cognitive marketing.

Alongside Marketing 7.0, Amazon’s selection features several other titles addressing contemporary marketing challenges, ranging from brand development and communication to digital transformation and the application of artificial intelligence. Together, these recommendations provide marketers with valuable perspectives for strengthening their knowledge and adapting their strategies to rapid technological change.

This development also reflects a broader global trend: marketing literacy is becoming increasingly important as technology continues to reshape consumer behavior. Many of the books featured in the list combine practical guidance with strategic and conceptual perspectives, helping business leaders and marketing professionals remain relevant in a rapidly evolving marketplace.

Marketing 7.0 represents the latest chapter in the evolution of marketing thinking introduced through the Marketing 1.0 to Marketing 6.0 series. Written by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, the book explores the importance of understanding people as “augmented humans” within an increasingly digital and AI-enabled ecosystem.

Five Marketing Books for the AI Era

Here are the five marketing books highlighted by Amazon for marketers navigating the AI era:

1. Marketing 7.0: A Guide for Thinking Marketers in the Age of AI

Written by Philip Kotler, Hermawan Kartajaya, and Iwan Setiawan, Marketing 7.0 explores how artificial intelligence is transforming the modern marketing landscape—from the way brands understand consumer behavior and process large volumes of data to how they create increasingly personalized customer experiences.

The book also examines the shift from traditional marketing approaches toward a model in which AI becomes an integral part of marketing strategy. Having been translated into six languages, Marketing 7.0 demonstrates its growing global reach and relevance for marketing professionals across different markets and industries.

2. Eat the Donkey: Why Great Companies Embrace Discomfort to Accelerate Growth

Written by Anthony W. Reeves, Eat the Donkey explores the idea that directly confronting difficult business challenges can become a catalyst for growth.

The book emphasizes the importance of moving beyond organizational comfort zones, addressing difficult realities, and developing more effective and sustainable approaches to business and marketing strategy.

3. I Have an App Idea: A Step-by-Step Guide to Turning Your Idea Into a Reality

Written by Amanda Spann, this book provides a practical guide to turning an application idea into a market-ready product.

Beyond product development, the book also highlights the importance of considering marketing strategy from the earliest stages of the innovation process, helping entrepreneurs connect product development with market demand and customer needs.

4. Speak Up!: The Five-Step System That Turns Your Voice Into Influence and Impact

Written by Ray Diffley, Speak Up! highlights the critical role of communication in building influence and creating impact.

Through a five-step framework, the book explores how individuals and organizations can develop stronger messages, communicate with greater clarity, and engage audiences more effectively—capabilities that remain essential in modern marketing.

5. The AI-Amplified Marketer: Digital Marketing in a GenAI World

Written by Frederic Vallays, The AI-Amplified Marketer examines how generative AI is reshaping digital marketing strategies.

The book explores applications ranging from AI-assisted content creation to data-driven campaign optimization, providing marketers with insights into how artificial intelligence can be incorporated into contemporary marketing practices.

Marketing in the Age of AI

The selection demonstrates that modern marketing literacy extends far beyond promotional techniques. Today’s marketers increasingly need to understand the intersection of technology, consumer behavior, data, creativity, and strategic thinking.

The recognition of Marketing 7.0 among Amazon’s top five marketing books further reflects the growing importance of AI-enabled marketing and human-centered strategic thinking. As artificial intelligence becomes more deeply embedded in business and consumer experiences, marketers must not only learn how to use technology but also deepen their understanding of the people behind the data.

In this context, Marketing 7.0 offers a timely perspective on how marketers can navigate the next evolution of marketing—where human intelligence and artificial intelligence work together to create more relevant, meaningful, and impactful customer experiences.