- Author
- Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
- Publisher
- Wiley
- Year
- 2026
- Pages
- 256
- ISBN
- 978-1-394-32987-8
Level up your marketing strategy in the age of AI
Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus from AI-driven performance optimization to understanding how people think, connect, and buy. With the insights in this book, readers will be prepared to engage a new breed of consumers: the augmented human.
Written by Philip Kotler, one of the world's leading authorities on marketing, together with Hermawan Kartajaya and Iwan Setiawan from the leading marketing consulting firm MCorp, this book discusses ideas such as:
- Why digitalization, AI, and immersive technology unlock the consumer mind
- How performance marketing and AI obsessions kill authenticity
- How to extract customer insights to design brand storytelling, value propositions, selling approaches, and customer experiences
Marketing 7.0 earns a well-deserved spot on the bookshelves of executives, business leaders, and marketers alike as a guide to marketing in the age of AI.
- #Books
- #AI
- #Marketing Strategy
Written by
Editor
Kotler Marketing Institute
The KMI editorial team curates articles, books, case studies, and research on how marketing leaders turn strategy into measurable growth.
