Spotlight Insights
Books
Articles, books, case studies, and research from the Kotler Marketing Institute on what is shaping marketing today.
Marketing 7.0: A Guide for Thinking Marketers in the Age of AI
Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence. Marketing 7.0 introduces mind-centric marketing and prepares you to engage a new breed of consumer: the augmented human.
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Reimagining Operational Excellence: Inspirations from Asia
Explore the cutting edge of marketing new products and services from leading businesses in Asia, and the transformative strategies that have propelled the region to the forefront of the global business arena.
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Marketing 6.0: The Future Is Immersive
Rediscover the fundamentals of marketing along with the rise of metamarketing: how to integrate technology and business model evolution with the dramatic shifts in consumer behavior of the last decade.
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Entrepreneurial Marketing: Beyond Professionalism to Creativity, Leadership, and Sustainability
An eye-opening discussion of the future of marketing from four of the leading minds in the field: a groundbreaking redefinition of entrepreneurial marketing for dynamic business environments.
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Marketing 5.0: Technology for Humanity
Rediscover the fundamentals of marketing from the best in the business: how marketers can use technology to address customers' needs and make a difference in the world.
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Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever, and this is what comes next: the much-needed handbook for next-generation marketing in an increasingly connected world and changing consumer landscape.
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Marketing 3.0: From Products to Customers to the Human Spirit
Understand the next level of marketing: a model that treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are.
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