Terms and Conditions

This website is operated by [Legal entity name of Kotler Marketing Institute], a company registered in [Country] (registration number [xxxx]), with its registered office at [Full address]. In these terms, "KMI", "we", "us" and "our" refer to this entity. "You" means any person who visits our website or uses our services.

Our professional certifications are developed in collaboration with the Asia Marketing Federation (AMF), a regional marketing body representing national marketing organisations across Asia.

• The information on this website is provided for general information only. We work to keep it accurate and up to date, but we do not guarantee that it is complete, error-free or always available.
• Content on this website is not professional advice. Please check the facts before making any decision based on it.
• We may change, suspend or remove any part of the website at any time.
• Our website may link to other websites. We do not control them and are not responsible for their content. A link does not mean we endorse that website.

Some services, such as applications and the KMI Learning Management System (LMS), require an account. When you create one, you agree to:

• give true, accurate and complete information, and keep it up to date;
• keep your login details private and not share your account with anyone else;
• tell us straight away if you think someone has used your account without permission.

You are responsible for all activity that takes place under your account. Each enrolment and account is personal and cannot be transferred to another person.

You agree to use our website, LMS and live sessions only for lawful purposes. You must not:

• post or send anything that is offensive, abusive, defamatory, discriminatory or unlawful;
• upload viruses or any harmful code, or try to access parts of our systems you are not authorised to use;
• use bots, scrapers or other automated tools to copy or download our content;
• send spam, advertising or unsolicited promotions to other participants;
• pretend to be someone else, or share another person's personal information without their permission.

We may suspend or close an account, or remove content, if we believe these rules have been broken.

All curriculum, learning materials, videos, frameworks, assessment content, logos and trademarks on this website and in our programmes are owned by KMI or used with permission from their owners. They are protected as intellectual property.

• You may view, download and print materials for your own personal learning only.
• You may not copy, modify, distribute, publish, translate, sell or reuse any material for commercial purposes without our prior written permission.
• Assessment questions, answer keys and examination materials are strictly confidential.
• The AMF name and logo, and the CEM and CTM credential marks, may also be protected by the rights of their respective owners.

Our programmes are delivered directly by KMI or through our Accredited Learning Centers (ALCs), which are partners authorised by KMI to market, deliver and administer our programmes in their territory. If you enrol through an ALC, the ALC may have additional terms, which will apply alongside these terms.

Entry requirements

To join CEM (Asia) or CTM (Asia), applicants are generally expected to have:

• at least 5 years of full-time professional experience in a relevant business, marketing, digital or commercial role;
• at least a Bachelor's degree in any discipline, or equivalent professional experience (assessed case by case);
• working proficiency in English for coursework, projects and assessments;
• a complete application pack: application form, updated CV, two professional references and payment of the enrolment fee.

Applicants who do not meet the experience requirement may still qualify through the Portfolio & Interview pathway, subject to review by the admissions panel. CEM also expects at least 2 years in a specialist, supervisory or managerial role.

Confirming your enrolment

Your place is confirmed only when your application has been accepted and full payment has been received. We may decline an application at our discretion, for example if the entry requirements are not met or the information given is not accurate.

• Programme fees are set according to KMI pricing standards and may differ by country. The current fee will be shown at the time of enrolment.
• Fees must be paid in full before access to the LMS is activated, unless agreed otherwise in writing.
• Fees [include / do not include] applicable taxes. Any bank or transfer charges are paid by the payer.
• Additional fees may apply for retakes, deferrals or other optional services.

If you need to cancel or change your enrolment, please contact us or your ALC in writing at [email address]. The following applies unless your ALC agreement states otherwise:

• Only [one] transfer is allowed per enrolment.
• If KMI cancels or reschedules a programme, you may move to the next available intake or receive a full refund of the fees paid.
• This does not affect any rights you have under consumer protection law.

Specialist Certifications

Each Specialist Certification is assessed through two components:

You need a minimum final score of 50 (Grade D) to pass. Grades: A (80–100), B (70–79), C (60–69), D (50–59), F (0–49).

Qualifying Exam

The CEM or CTM Qualifying Exam (case analysis and strategic problem solving) can only be taken after you have passed all required Specialist Certifications. The minimum passing grade is 50 (Grade D).

Results and certificates

• Specialist results are released within 5 working days after the Specialist exam.
• Final results are released within 10 working days after the Qualifying Exam.
• Certificates are delivered within 20 working days after the final result.
• Specialist certificates are issued by KMI. The CEM (Asia) and CTM (Asia) credentials are issued by AMF.

Retakes

If you do not reach the passing grade, you may register for a retake through the KMI process. The retake covers the relevant assessment component(s). A retake fee may apply. You must pass every Specialist assessment before moving on to the Qualifying Exam.

We expect every candidate to act honestly. During assessments you must:

• use only permitted materials and resources;
• keep assessment questions and answers confidential;
• submit work that is your own, with sources properly referenced;
• submit an AI Declaration for the Capstone Project and Case Analysis whenever AI tools are used or consulted. The declaration must state which tools were used (name and version), what each was used for, and confirm that the final work, conclusions and recommendations are your own.

Plagiarism, cheating, sharing assessment content or failing to declare AI use may lead to a failed result, removal from the programme without refund, or withdrawal of any certificate already issued.

• Please be respectful and professional towards trainers and other participants.
• You may not record, film, screenshot or transcribe live sessions (including with AI note-taking tools) without our written permission.
• We may remove any participant whose behaviour is disruptive or inappropriate. No refund will be given in this case.

Once certified, you may use your credential (for example "CEM (Asia)" or "CTM (Asia)") on your CV, business card and professional profiles. You must not use the title before it has been awarded, or in a misleading way. KMI or AMF may withdraw a credential that was obtained through misconduct or false information.

Our curriculum is reviewed continuously, with minor updates every quarter and a full syllabus audit every year. We may therefore update content, schedules, trainers, delivery formats or prices. We will tell you about any significant change that affects your enrolment.

• We are not liable for any indirect or consequential loss, including loss of profit, business or opportunity, arising from use of our website or services.
• Our total liability to you in connection with a programme will not exceed the fees you paid for that programme.
• Nothing in these terms limits liability that cannot legally be limited, such as liability for fraud or for death or personal injury caused by negligence.

We are not responsible for delays or failures caused by events beyond our reasonable control, such as natural disasters, pandemics, power or internet outages, government action, war or civil unrest. In such cases we will do our best to reschedule or offer a fair alternative.

We may update these terms from time to time. The latest version will always be posted on this page with the "Last updated" date. By continuing to use our website or services after changes are posted, you accept the updated terms.

• If any part of these terms is found to be invalid, the rest will remain in effect.
• If we do not enforce a right straight away, we have not given up that right.
• These terms are governed by the laws of [Country]. Any dispute will be handled by the courts of [City, Country].

Questions about these terms? Get in touch:

• [Legal entity name of Kotler Marketing Institute]
• Address: [Full address]
• Email: [info@kotlermarketinginstitute.com]
• Phone: [+xx xxx xxxx xxxx]