About Kotler Marketing Institute

Kotler Marketing Institute (KMI) is a global marketing institution building on the legacy of Philip Kotler, widely known as the "father of modern marketing", and Hermawan Kartajaya, one of Asia's leading marketing thinkers.

Their marketing principles and frameworks are recognised and applied in more than [28] countries. At KMI, we turn these ideas into practical learning and professional certifications that help marketers and business leaders grow their careers and their organisations.

Certified Entrepreneurial Marketer – CEM (Asia)

For marketing leaders, business leaders, C-level executives and entrepreneurs who want to lead with an entrepreneurial mindset. CEM builds mastery across five areas:

• Strategic Marketing
• Marketing-Driven Operations
• Marketing-Driven Finance
• Marketing Technology
• AI-Augmented Human Capital

Participants complete five KMI Specialist Certifications and the AMF CEM Qualifying Exam, earning six certificates in total.

Certified Technology-Powered Marketer – CTM (Asia)

For marketing, digital, CX, CRM, e-commerce and growth managers who want to lead marketing in the age of technology. CTM builds mastery across three areas:

• Digital Marketing
• AI Marketing
• Customer Experience

Participants complete three KMI Specialist Certifications and the AMF CTM Qualifying Exam, earning four certificates in total.

Our programmes are built for busy professionals, blending self-paced study with live, interactive learning:

• Learning videos – self-paced videos and materials on our online learning platform.
• Live webinars – interactive sessions with expert facilitators (2 days × 4 hours per module).
• Guided reading – core texts and curated articles.
• Knowledge assessment – 50 multiple-choice questions per module.
• Practice-based assessment – a capstone project that applies learning to real business challenges.

KMI works in collaboration with the Asia Marketing Federation (AMF), a regional marketing body established in 1991 that represents 17 national marketing organisations across Asia. KMI issues the Specialist certificates, while AMF issues the CEM (Asia) and CTM (Asia) professional credentials, giving them strong regional recognition.

Our curriculum is developed from Kotler's published frameworks and contemporary marketing practice, using a learning-outcome-driven design. Key references include the Marketing 3.0 to Marketing 7.0 series, Entrepreneurial Marketing and Reimagining Operational Excellence, all published by Wiley.

Our content is developed, validated and maintained by experienced faculty and subject-matter experts, including:

• Sherman Lam – Associate Director, Marketing Institute of Singapore
• Iwan Setiawan – Co-author of the Marketing X.0 series
• Jacky Mussry – Co-author of the Entrepreneurial Marketing series

Marketing changes fast, and so does our curriculum. We review new frameworks, technology developments, market signals and participant feedback continuously, make minor updates every quarter, and carry out a full syllabus audit every year. Every update is tracked with version control, so learners always study current and relevant content.

Our programmes are delivered through a growing network of Accredited Learning Centers (ALCs), trusted local partners who market, deliver and support our programmes in their own countries and languages. Every trainer is approved by KMI through our Train-the-Trainer programme, so the learning experience is consistent wherever you study.

Interested in becoming an Accredited Learning Center? [Contact our partnership team].

• Email: [info@kotlermarketinginstitute.com]
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• Website: [www.kotlermarketinginstitute.org]