Fellowship

Honorary Fellows

Bringing together leading thinkers to advance Philip Kotler’s marketing legacy.

Kevin Lane Keller

E. B. Osborn Professor of Marketing

Tuck School of Business, Dartmouth College

Developing strategies to build, measure, and manage brand equity.

Education: Ph.D. in Marketing – Duke University; M.B.A. – Carnegie Mellon University; A.B. in Mathematics and Economics – Cornell University.
Academic Career: E. B. Osborn Professor of Marketing at Dartmouth College since 1998; previously held faculty positions at Stanford University, UC Berkeley, and UNC Chapel Hill.
Key Publications: Author of Strategic Brand Management and co-author of Marketing Management with Philip Kotler; author of 120+ academic publications.
Professional Experience: Has served as a marketing and brand strategy consultant and advisor to leading global companies, including Nike, Disney, Intel, Procter & Gamble, Starbucks, Ford, and American Express.

Founder & Honorary Chairman

Simon-Kucher

Expertise in pricing, business strategy, and the development of the Hidden Champions concept.

Education: Studied Economics and Business Administration at the University of Cologne and University of Bonn; earned his doctorate and habilitation from the University of Bonn.
Academic Career: Former Professor of Business Administration at the University of Bielefeld and University of Mainz; has also held visiting professorships at Harvard Business School, Stanford University, MIT, London Business School, INSEAD, and Keio University.
Professional Career: Founded Simon-Kucher in 1985 and served as CEO from 1995 to 2009; has served as Honorary Chairman since 2018.
Key Publications: Hidden Champions, Power Pricing, Confessions of the Pricing Man, and Beating Inflation.
Recognition: Inducted into the Thinkers50 Hall of Fame in 2019 and has authored 40+ books translated into approximately 30 languages.

McCormick Foundation Chair of Technology & Clinical Professor of Marketing

Kellogg School of Management, Northwestern University

Helping organizations leverage innovation, technology, AI, and marketing strategy to drive business growth.

Education: Ph.D. in Marketing – University of Pennsylvania; M.B.A. – IIM Calcutta; B.Tech. in Electrical Engineering – IIT Delhi.
Academic Career: Associate Dean for Digital Innovation and McCormick Foundation Chair of Technology at Kellogg School of Management, Northwestern University; also serves as Director of the Center for Research in Technology & Innovation.
Professional Experience: Consultant and strategic advisor to leading global companies, including Google, Microsoft, Amazon, Adobe, Cisco, Dell, SAP, Salesforce, and Sony.
Key Publications: The Global Brain and Collaborating with Customers to Innovate; author of 8+ management books and 60+ business cases.
Awards & Recognition: Global Alumni Recognition Award – IIT Delhi (2021); Distinguished Alumni Award – IIM Calcutta (2011); and Sidney Levy Award from Kellogg.

CEO

Marunouchi Brand Forum

Recognized for contributions to marketing science, consumer analysis, positioning, and brand management.

Education: Graduate of International Christian University (ICU); pursued graduate studies in Economics at the University of Tokyo.
Academic Career: Former Professor of Marketing Science at the University of Tokyo; previously taught at Osaka University.
Professional Experience: CEO of Marunouchi Brand Forum; has also worked as a marketing consultant for companies including Honda, Nestlé, NEC, and Heinz.
Key Publications: The New Consumer Analysis, The Essence of Power Brands, and Leveraging Japan – Marketing to the New Asia.

Adjunct Professor of Innovation

University of Chicago Booth School of Business & Kellogg School of Management

Business innovation and growth strategy, particularly how organizations can leverage innovation and technology to adapt and drive sustainable growth.

Education: B.A. (1991), M.S. (1997), and Ph.D. (2001) – Northwestern University.
Academic Career: Adjunct Professor of Innovation at Chicago Booth and Kellogg School of Management; previously Clinical Professor at Kellogg (2007–2019) and Visiting Fellow at Imperial College London.
Professional Experience: Co-founder & Chairman of The World Innovation Network (TWIN Global) and Co-founder & Managing Partner of Clareo; also serves as an advisor and investor in technology companies.
Key Publications: Grow From Within (2010) and PROXIMITY (2024).
Recognition: Four-time Teacher of the Year recipient for the Kellogg EMBA Program and a Thinkers50 nominee for PROXIMITY.