Marketing
Course D
Belajar fundamental pemasaran langsung dari Hermawan Kartajaya lewat serial The Guru: 5 drivers of change, 4C business landscape, PDB triangle, STP, sampai taktik marketing mix, selling, branding, service, dan process.
Last updated August 2026
Bahasa
beginner
Course Overview
Master the principles and tools of modern digital marketing to engage connected customers across the online and offline journey. Based on the Marketing 4.0 framework, this certification equips professionals with practical skills in digital channels, content, social media, search, analytics, and omnichannel customer engagement.
What you'll learn
Memahami 5 drivers of change dan lanskap bisnis 4C (Change, Competitor, Customer, Company)
Merancang strategi pemasaran dengan PDB triangle dan STP
Menerapkan taktik pemasaran: Differentiation, Marketing Mix, Selling, Brand, Service, Process
Course content
Foundations: Understanding the Business Landscape3 lectures
- Prolog — The Guru11 min
- 5 Drivers of Change (Episode 1)15 min
- 4C Business Landscape (Episode 2)11 min
Strategy: PDB Triangle & STP2 lectures
- PDB: Positioning, Differentiation, Brand (Episode 3)22 min
- STP: Segmentation, Targeting, Positioning (Episode 4)21 min
Tactics & Value: Winning the Market2 lectures
- Differentiation, Marketing Mix & Selling (Episode 5)19 min
- Branding, Service & Process (Episode 6)21 min
Student reviews
No reviews yet — be the first to rate this course.