Marketing

Course A

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Last updated October 2026

English

beginner

Course Overview

Master the principles and tools of modern digital marketing to engage connected customers across the online and offline journey. Based on the Marketing 4.0 framework, this certification equips professionals with practical skills in digital channels, content, social media, search, analytics, and omnichannel customer engagement.

What you'll learn

Understand the core concepts and apply them to real campaigns

Build a portfolio-ready project from scratch

Course content

Getting Started3 lectures

Welcome to the course
6 min
Core concepts explained
12 min
Your first campaign
9 min

Assessment0 lectures

Marketeers TV Insights3 lectures

Anyone can be a marketer — but you must master this
18 min
Marketing is not branding: where do you start?
16 min
Mental shortcuts in Marketing 7.0
14 min

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